Creativity

When using creativity there is a limit, this is due to the form of media we decide to use. Most ideas are generated by something we have seen or heard, so for example if I were to make a musical film aimed at teenagers the film High school musical would come to mind. However I would not be able to copy it due to creativity and other copy right reasons. Creativity can also be effected by;

• Time; If there is alot of time a better finished product will be able to produced.
• Audience as well as their expectations; This will include age, gender, race, sexuality and class.

Another issue with creativity which we will have to deal with is the fact we are working in a group, this is known as 'collective' creativity. As a group and my job as director I will have to ensure that everyones ideas are taken into account, and that each of the group are happy with the finalized ideas.